What is PPC Advertising?
Pay-per-click (PPC) advertising is an online advertising model in which advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to your website rather than attempting to “earn” those visits organically. PPC allows businesses to place ads on search engine results pages (SERPs) and other relevant websites, targeting specific keywords and audiences. When a user enters a search query on a search engine like Google, a series of ads […]