cost per click

Factors Affecting Cost Per Click (CPC)

Cost Per Click (CPC) is a critical metric in PPC advertising that measures the average amount you pay for each click on your ads. CPC can vary depending on several factors. Here are some of the factors that can affect CPC: Competition The level of competition in your industry and specific keywords can significantly impact CPC. If many advertisers bid on the exact keywords, the competition increases, driving up the CPC. Popular and highly competitive […]

Cost per Click (CPC)

Cost per Click (CPC) is a metric used in Pay-Per-Click (PPC) advertising to measure the amount you pay for each click on your ad. It represents the cost incurred when a user clicks on your ad and is directed to your website or landing page. CPC is an essential metric as it directly impacts advertising costs and return on investment (ROI). A lower CPC means you are paying less for each click, allowing you to […]